Here is a direct comparison between the account limits of Google Adwords and Microsoft adCenter. For the type of advertising that I’ve done so far, I find that the limits that Adwords imposes are much more friendly than adCenter. The noticeable difference is in terms of keywords, where adCenter is much more restrictive. One improvement I’d like to see from both advertising networks is increasing the number of ad groups to 50,000 per campaign.
Google Adwords | Microsoft adCenter | |
---|---|---|
Accounts | 1 per Customer | 6 per Customer |
Campaigns | 10,000 per Account | 10,000 per Account |
Ad Groups | 20,000 per Campaign | 10,000 per Campaign |
Ads | 300 per Ad Group 4,000,000 per Account |
20 per Ad Group |
Keywords | 10,000 per Ad Group 5,000,000 per Account |
10,000 per Ad Group 100,000 per Account |